Bearcat Bitters was inspired by letterpress typography and 1920s New Orleans, I designed a promotional poster, and packaging and labeling system for Bearcat Bitters: Handcrafted Cocktail Bitters.
I was graphic design lead on the rebrand of the Iowa State Daily Media Group and Iowa State Daily. I collaborated with other designers to create updated logo marks, and brand standards guide for both the Media Group and Iowa State Daily.
Working with Kansas City, MO based architecture firm Pendulum, I was tasked with creating a concept to promote their white paper, "Ballpark Design for the Future: The Small Big Idea" with a screen printed poster, direct mailer, and white paper layout.
After researching the Monti/Esquiline neighborhood of Rome, I was tasked with creating a company to fit the needs of the neighborhood and design the corporate identity. Terraforum (Italian for gathering ground) is a community space that brings the local immigrant community together through dinner and conversations.
Mix to the Max is a mock campaign that aims to excite and entice college students to interact and explore endless possibilities with General Mills’ products in their campus dining centers.
Working with research of an existing food company, I created Edukitchen, a fictional company focused on engaging communities in food education. During the project, the company's identity was developed which includes: company's logo, mission statement and several products and services offered
by the company.
Was design lead for the rebrand of Agress Health as they changed their company name to Album Health. Created logo mark, and brand standards guide, in addition to print and digital collateral.
The Failure Project was created by wanting to have a better understanding of how people view failure, and how to get people to rethink failure as a something positive. I created my thesis project around how college students at Iowa State University view failure, and how they react to it, in order to draw conclusions on how people can start to rethink failure.
Bit to Byte is a platform for developing and fostering accessible student-led communities in STEM (Science Technology Engineering and Math). Collectively they provide an inclusive network of student-led communities focused on mentorship and the exploration of STEM fields.
The brand guidelines for Bit to Byte were applied to the website built in Photoshop.
